Brochures Continue to be Perfect Marketing Solution
Posted: 7/31/2015 at 10:00 AM
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Despite the Internet, Brochures Continue to be Perfect Marketing Solutions
Content marketing is a big buzzword these days. It refers to the practice of creating online articles, blogs, videos and graphics intended to educate today's buyers who prefer to find out as much as possible about a product before contacting any companies. Content marketers see the written word as the perfect tool to draw potential customers to the outer rim of the sales funnel.
But hold on a minute… Doesn't a printed pamphlet do the same thing? It sure does, and it still works - even in this age of the internet. No one is denying that today's buyers like to get their information online, and will continue to do so; however, that's no reason to give up on tried-and-true marketing solutions like quality printed booklets and three-fold color brochures. In fact there are several situations in which they make perfect print supplements to online information.
The Print Alternative to Printing Out
Not everyone has everywhere-all-the-time access to a printer. In fact, many potential clients explore their options on their mobile devices or laptops, and even those with access to printers may consider it a pain in the neck to print out web content. A simple check here to receive a color brochure can serve as a viable option.
The Perfect Sales Presentation Partner
Salespeople, especially new inexperienced ones, can find themselves straying off the presentation track. Having the logical map of a printed brochure to follow can keep them on the straight and narrow. Furthermore, handing out brochures at the start of a presentation holds the attention of those gathered by allowing them to follow along. And when the meeting is over, leaving behind an attractive brochure with contact information serves as an information-filled business card.
Since one never knows when a serendipitous sales opportunity may pop up, a salesperson who happens upon an interested person, whether in a plane, train, or elevator, can take advantage of the opportunity. Walking a prospective buyer through a brochure is a lot easier and more effective than peering at the screen of a smartphone or tablet.
Perfect for the Rare Holdouts
The few and far between souls who refuse to use computers will see a company who still prints brochures as "one of their kind", a point in your company's favor.
SI Solutions believes that printed material remains unequaled when it comes to furnishing details about products and services. Contact us and let us help you get the word out.